Propaganda Techniques

non-sequitur - response that doesn't follow logically from or isn't related to anything previously asked or said.

Latin for "it does not follow," a non-sequitur is a logical fallacy where the response or argument lacks any logical connection to the preceding statement or question. Non-sequiturs disrupt the flow of reasoning, introducing ideas that have no bearing on the topic at hand.


The Psychology Behind Non-Sequiturs

Non-sequiturs exploit a cognitive tendency to seek coherence in conversations, even when coherence is absent. When faced with an unrelated response, audiences will may unconsciously attempt to fill in the gaps, unintentionally giving undue weight to irrelevant arguments. This mental effort to reconcile unrelated ideas can distract from critical thinking and undermine the focus of a discussion.

The fallacy also works because it disrupts the listener’s expectations. This unpredictability can catch the audience off guard, preventing them from recognizing the disconnect immediately. In debates, the non-sequitur can be especially effective in sidestepping uncomfortable questions or accusations, as it forces opponents to either address the irrelevant response or steer the conversation back to the original topic.

Finally, non-sequiturs can exploit anchoring bias by introducing a new idea as a focal point, subtly redirecting the audience’s attention. Once this new "anchor" is established, the original question or issue may lose its prominence in the audience’s mind.


How Non-Sequiturs Derail Conversations

A non-sequitur disrupts conversations by breaking the logical chain between questions and responses. For example, when asked about gun control measures, a speaker might respond by discussing infrastructure investment. The two topics are unrelated, and the response neither addresses the question nor engages with its substance.

By introducing irrelevant points, speakers can confuse the audience and sidestep scrutiny. This creates an impression that the original issue is resolved or unimportant, even though it has not been addressed at all.


The Challenges of Exposing Non-Sequiturs

Exposing a non-sequitur can be difficult because the unrelated response often seems neutral or harmless. Critics risk appearing overly pedantic or combative when pointing out the lack of connection, especially if the audience has already moved on from the original issue.

Moreover, non-sequiturs often force critics to spend time refocusing the discussion, which can work to the speaker’s advantage. The audience may perceive the effort to redirect as unnecessary, further undermining the critic’s point.


Identifying Non-Sequiturs

To identify a non-sequitur, evaluate whether the response logically connects to the original question or topic. Non-sequiturs are typically characterized by abrupt topic changes that leave the original issue completely unresolved or unanswered.

Ask yourself: Does the response address the question asked or the issue being discussed, or does it jump to something entirely different?