Propaganda Techniques - virtue words

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Propaganda Techniques

virtue words - using words that are attractive to the value system of the target audience.

In turn, these words produce positive emotions when attached to a person or issue.

1:41:31: virtue words

- using words that are attractive to the value system of the target audience.
: character, decency, honor, respect, dignity.

22:09: virtue words

- using words that are attractive to the value system of the target audience.
: pro family, pro police, pro worker, pro America.

1:09:13: virtue words

- using words that are attractive to the value system of the target audience.
: strength

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