Techniques used by Mike Pence

straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. (10 uses)

false claim - a statement that is directly contradicted by fact and can be easily proven untrue. (8 uses)

misleading claim - a statement with a few elements or kernel of truth, which can easily be proven deceptive or fundamentally untrue. (6 uses)

post hoc - proclaiming that because something occurred after X, it was caused by X, when no causal relationship may exist at all. (3 uses)

half truth - a statement that is essentially true, but lacking critical information and presented as the whole truth. (3 uses)

baseless claim - a statement that is presented as accepted or established fact, but is wholly undecided or unsubstantiated. (3 uses)

slogan - a brief, striking phrase that people will remember, which typically acts on emotional appeals. (2 uses)

going negative - characterizing criticism from an opponent as being underhanded, unfair, or indecent in some way. (2 uses)

reversal of reality - a statement that is not only verifiably false, but is the exact opposite of the truth. (2 uses)

common folk - establishing a connection with an audience based on being just like one of them and therefore being able to empathize with their concerns. (1 use)

fault as virtue - technique where a weakness is presented as a strength, by focusing on any positive aspect of it. (1 use)

virtue words - using words that are attractive to the value system of the target audience. (1 use)

adding qualifiers - adding an extra word or phrase to a response, which makes it ultimately meaningless, but still leaves the desired impression. (1 use)

accuse of lying - reacting to undesirable truths simply with accusations of lies and lying. (1 use)

exaggeration - stretching the truth, to make something seem more powerful or meaningful than it actually is. (1 use)

false equivalency - implying that two things are essentially the same, when they only have anecdotal similarities. (1 use)

whataboutism - discrediting a criticism by accusing hypocrisy, in order to shift the focus away from oneself and onto others. (1 use)

now is not the time - discouraging critical evaluation of tragic events that might give rise to political action, by characterizing it as political opportunism. (1 use)

the American people - promoting a position as having the overwhelming support of all Americans, while providing no evidence that it does. (1 use)

out of context - removing a passage or quote from its surrounding context in such a way as to distort its intended meaning. (1 use)

honor by association - championing public symbols that carry respect, authority, sanction, and prestige to assume the respect, authority, sanction, and prestige of those symbols. (1 use)