labeling - pigeon-holing a person or group into a simple category and assigning names and/or beliefs to that category. (4 uses)

minimization - portraying something you don't want to address as trivial or insignificant, in order to shift the focus away from it and onto "more important" things. (3 uses)

false claim - a statement that is directly contradicted by fact and can be easily proven untrue. (3 uses)

fault as virtue - presenting a weakness or undesirable trait as a strength, by focusing on any positive aspect of it. (2 uses)

common folk - connecting with an audience by showing that you understand and share their everyday experiences and concerns. (1 use)

guilt by association - using an opponent's links to another person or group to assign the other's beliefs, misdeeds, or other unattractive traits to the opponent. (1 use)

projection - accusing an opponent of using the same underhanded tactics or committing the same misdeeds the accuser is guilty of. (1 use)

passing the buck - shifting blame onto someone else for self-exoneration or to direct attention away from those really at fault. (1 use)

accuse of lying - reacting to undesirable truths simply with accusations of lies and lying. (1 use)

baseless claim - a bold statement that is presented as accepted or established fact, with no discernable evidence to support the claim. (1 use)

honor by association - Defending or championing cultural sacred cows in order to transfer the respect, authority, and prestige associated with those symbols onto oneself. (1 use)