labeling - pigeon-holing a person or group into a simple category and assigning names and/or beliefs to that category. (4 uses)

fault as virtue - technique where a weakness is presented as a strength, by focusing on any positive aspect of it. (3 uses)

minimization - characterizing something that you don't want to address as trivial or insignificant, in order to shift the focus away from it and onto "more important" things. (3 uses)

false claim - a statement that is directly contradicted by fact and can be easily proven untrue. (3 uses)

guilt by association - using an opponent's links to another to assign the other's beliefs, misdeeds, or other unattractive qualities to the opponent. (2 uses)

common folk - establishing a connection with an audience based on being just like one of them and being able to empathize with their concerns. (1 use)

projection - accusing an opponent of using the same underhanded tactics or committing the same misdeeds the accuser is guilty of. (1 use)

passing the buck - shifting blame onto someone else for self-exoneration or to direct attention away from those really at fault. (1 use)

accuse of lying - reacting to undesirable truths simply with accusations of lies and lying. (1 use)

baseless claim - a bold statement that is presented as accepted or established fact, with no discernable evidence to support the claim. (1 use)

honor by association - defending or championing cultural sacred cows, which transfers the respect, authority, sanction, and prestige associated with those symbols. (1 use)