straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. (3 uses)

ad hominem - attacking the character or motive of the person making an argument, rather than attacking the argument itself. (1 use)

common folk - establishing a connection with an audience based on being just like one of them and being able to empathize with their concerns. (1 use)

passing the buck - shifting blame onto someone else for self-exoneration or to direct attention away from those really at fault. (1 use)

exaggeration - stretching the truth to make something seem more powerful or meaningful than it actually is. (1 use)

honor by association - defending or championing cultural sacred cows, which transfers the respect, authority, sanction, and prestige associated with those symbols to the defender. (1 use)