: exaggeration - stretching the truth to make something seem more powerful or meaningful than it actually is. : The "Disney workers" Trump references are two laid off Disney workers that publicly endorsed him. more...
: appeal to plain speaking - rebranding the voicing of of racism, bigotry, and xenophobia as just telling it like it is.
: name-calling - using emotionally charged, derogatory terms or labels to describe opponents and create negative associations that shape how they are perceived. : The phrase "tremendous hate" portrays large portions of Islam as inherently hostile and morally corrupt, encouraging the audience to view them as a growing threat that must be dealt with. more...
: half truth - a statement that is essentially true, but lacking critical information and presented as the whole truth. : Cruz mentions Obama sending back the bust of Winston Churchill, without mentioning the bust was on loan to the White House and was simply being returned to the UK as planned. more...
: honor by association - defending or championing cultural sacred cows to transfer the respect, authority, and prestige associated with those symbols onto oneself. : Trump defends the police and underscores the importance of respecting those who serve, aligning himself with the honor of law enforcement. more...
: common folk - connecting with an audience by giving the impression that you understand and share their everyday struggles and concerns. : By railing against a sitting president and Washington en masse, Cruz aligns himself with the political disillusionment and frustration of everyday Americans. more...
: projection - accusing an opponent of using the same underhanded tactics or committing the same misdeeds the accuser is guilty of. : Cruz rebukes other politicians for taking money from lobbyists and special interests, when much of his own backing comes from lobbyists and special interests. more...
: fault as virtue - portraying a weakness or undesirable trait as a strength by highlighting any positive aspect of it. : Trump suggests his familiarity with how the political system can be exploited by the rich—which could be seen as an admission of having exploited it himself—instead makes him the one best suited to reform it. more...
Number of techniques detected in the
1:54:27
video runtime:
PROPAGANDA TECHNIQUES
5 OCCURRENCES
common folk: fault as virtue: honor by association: name-calling: projection: