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03/14/2016 • 01:09 AM EST

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: exaggerationsee definition - stretching the truth to make something seem more powerful or meaningful than it actually is.
: The "Disney workers" Trump references are two laid off Disney workers that publicly endorsed him. more...
: appeal to plain speakingsee definition - rebranding the voicing of of racism, bigotry, and xenophobia as just telling it like it is.
: name-callingsee definition - using emotionally charged, derogatory terms or labels to describe opponents and create negative associations that shape how they are perceived.
: The phrase "tremendous hate" portrays large portions of Islam as inherently hostile and morally corrupt, encouraging the audience to view them as a growing threat that must be dealt with. more...
: half truthsee definition - a statement that is essentially true, but lacking critical information and presented as the whole truth.
: Cruz mentions Obama sending back the bust of Winston Churchill, without mentioning the bust was on loan to the White House and was simply being returned to the UK as planned. more...
: honor by associationsee definition - defending or championing cultural sacred cows to transfer the respect, authority, and prestige associated with those symbols onto oneself.
: Trump defends the police and underscores the importance of respecting those who serve, aligning himself with the honor of law enforcement. more...
: common folksee definition - connecting with an audience by giving the impression that you understand and share their everyday struggles and concerns.
: By railing against a sitting president and Washington en masse, Cruz aligns himself with the political disillusionment and frustration of everyday Americans. more...
: projectionsee definition - accusing an opponent of using the same underhanded tactics or committing the same misdeeds the accuser is guilty of.
: Cruz rebukes other politicians for taking money from lobbyists and special interests, when much of his own backing comes from lobbyists and special interests. more...
: fault as virtuesee definition - portraying a weakness or undesirable trait as a strength by highlighting any positive aspect of it.
: Trump suggests his familiarity with how the political system can be exploited by the rich—which could be seen as an admission of having exploited it himself—instead makes him the one best suited to reform it. more...

Number of techniques detected in the 1:54:27 video runtime:


References
1. "Displaced Disney Workers: Shame on You Marco Rubio; We Stand With Trump". Breitbart.com. Published: February 28, 2016.

2. "FactChecking the 12th GOP Debate". FactCheck.org. Published: March 11, 2016.

3. "Ted Cruz's outsider claims belie his political insider past". AP News. Published: January 08, 2016.

4. "Billionaire donors aided Ted Cruz's rise in 2016 race". CBS News. Published: January 25, 2016.

5. "Fact-checking the 12th GOP debate". The Washington Post. Published: March 11, 2016.