glittering generalities - vague, emotionally charged language used to evoke strong feelings or associations, while lacking in any specifics.

This technique relies on language that resonates with deeply held values, ideals, or fears of an audience, but is also intentionally ambiguous to encourage acceptance and agreement without the need for concrete evidence or specific details. These generalities serve to manipulate emotions and create a compelling narrative while diverting attention away from the absence of a logical argument.

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