Propaganda Techniques

guilt by association - discrediting an opponent by linking them with a person, group, or entity viewed negatively by the target audience.


41:47 see definition - discrediting an opponent by linking them with a person, group, or entity viewed negatively by the target audience.
: McAuliffe uses Trump's endorsement of Youngkin to associate him with Trump, implying that the endorsement alone confirms they are ideologically aligned.
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40:47 see definition - discrediting an opponent by linking them with a person, group, or entity viewed negatively by the target audience.
: Trump uses the overseas financial success of Biden’s family to associate him with corruption, despite offering no evidence that he directly benefited or that their success establishes his involvement.[10]
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04:06 see definition - discrediting an opponent by linking them with a person, group, or entity viewed negatively by the target audience.
: Warren uses Bloomberg's financial status and history of misogynist behavior to identify him with Trump, suggesting that nominating Bloomberg would be like nominating Trump.
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28:23 see definition - discrediting an opponent by linking them with a person, group, or entity viewed negatively by the target audience.
: DeSantis uses Gillum’s support for a group formed after Trayvon Martin’s death that was critical of Israel to label him as anti-Israel, even though his support for the group does not mean he aligns with all of its views.
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20:29 see definition - discrediting an opponent by linking them with a person, group, or entity viewed negatively by the target audience.
: Cruz uses O'Rourke's endorsement of Hillary Clinton, to suggest, solely by his endorsement, that he supports Clinton's stance against gun rights, even though he has stated otherwise.
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