Propaganda Techniques

virtue words - using emotionally appealing words that align with the target audience's value system to elicit approval or support.


1:41:31 : The speaker uses emotionally resonant moral terms to evoke approval without providing concrete specifics or evidence. more...
22:09 : The speaker uses emotionally appealing words that evoke shared positive values to elicit approval without detailing specific policies. more...
1:09:06 : The politician uses a single emotionally positive word as a substitute for detailed explanation or policy specifics. more...