: Click or tap on any technique - the definition will be displayed here. that appears in bold to show its definition.
: common folk - connecting with an audience by giving the impression that you understand and share their everyday struggles and concerns. : By sharing his small-town upbringing and his family's immigrant roots, Pence connects his personal history to the struggles and concerns of ordinary people. more...
: false claim - a statement that is directly contradicted by fact and can be easily proven untrue. : Clinton's foreign policy in Syria was actually more aggressive than Obama's.[1]
: exaggeration - stretching the truth to make something seem more powerful or meaningful than it actually is. : Clinton merely set the stage for the talks, while the deal itself was negotiated by her successor, John Kerry.[1]
: misleading claim - a statement with a few elements or kernel of truth, which can easily be proven deceptive or fundamentally untrue. : Clinton had little to do with renegotiating the status of forces agreement with Iraq.[2]
: half truth - a statement that is essentially true, but lacking critical information and presented as the whole truth. : Pence mentions his positive economic data while in office, without mentioning that Kaine was in office during an economic downturn, while he was during an economic recovery.[3]
: slogan - a brief, striking phrase designed to be memorable, evoke emotional appeal, and reinforce a specific message or idea. : "Do you want a 'you're hired' president or a 'you're fired' president?" leverages a pop culture catchphrase to make it instantly recognizable, memorable, and emotionally resonant. more...
: straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. : Trump and Pence not wanting to raise the minimum wage is NOT them calling for eliminating the minimum wage.[4]
: Pence highlights Kaine's repeated use of slogans.
: fault as virtue - portraying a weakness or undesirable trait as a strength by highlighting any positive aspect of it. : Pence suggests Trump’s history of tax avoidance and bankruptcy filings—which could be viewed as dubious business practices—instead is proof of his financial savvy and brilliant business acumen. more...
: misleading claim - a statement with a few elements or kernel of truth, which can easily be proven deceptive or fundamentally untrue. : Kaine cites a very old stance of Trump on Social Security, which Trump has contradicted consistently in all recent comments.[5]
: now is not the time - discouraging critical evaluation of tragic events that might give rise to political action, by characterizing it as political opportunism.
: honor by association - defending or championing cultural sacred cows to transfer the respect, authority, and prestige associated with those symbols onto oneself. : Pence defends law enforcement by aligning himself with the values of service and sacrifice embodied by this revered institution, while suggesting Kaine is unfairly persecuting it. more...
: straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. : Clinton and Kaine wanting to make it easier for many undocumented immigrants to obtain legal status, is NOT a policy of open borders.[6]
: going negative - involves portraying the opponent’s criticism as inappropriate, indecent, or underhanded, rather than engaging with the substance of the criticism.
: adding qualifiers - inserting carefully chosen words or phrases into a statement that preemptively narrows or nullifies its meaning while preserving its surface impression. : Pence denying that Trump said things "in the way [Kaine] said he said them" doesn’t necessarily mean Trump didn’t say those things—only that Kaine’s version differed in some minor or obscure way. more...
: whataboutism - discrediting a criticism by accusing hypocrisy to shift the focus away from oneself and onto others. : Kaine shifts the focus from a controversial remark Clinton made on the campaign trail to controversial remarks Trump made—redirecting scrutiny onto his opponent. more...
: exaggeration - stretching the truth to make something seem more powerful or meaningful than it actually is. : The "16 million" figure includes not only 11 million undocumented, but also 4.5 million born to undocumented parents (which Trump hasn't stated he wants to deport).[8]
: exaggeration - stretching the truth to make something seem more powerful or meaningful than it actually is. : Trump and Pence have talked about deporting the entire undocumented population of 11 million, but have not proposed deporting the 4.5 million with birthright citizenship.[8]
: Kaine delivers more talking points - succinct, rehearsed statements designed to support persuasively one side taken on an issue. .
: baseless claim - a bold statement that is presented as accepted or established fact, with no discernable evidence to support the claim. : "It's absolutely inarguable" that America is less safe under Obama than it was under GW Bush.
: misleading claim - a statement with a few elements or kernel of truth, which can easily be proven deceptive or fundamentally untrue. : Clinton had little to do with the efforts to renegotiate the status of forces agreement with Iraq.[2]
: false claim - a statement that is directly contradicted by fact and can be easily proven untrue. : All those identified in the Paris attack are citizens of the EU (not Syrian refugees), with most of the attackers born in either Belgium or France.[9]
: straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. : Trump said NATO is "obsolete," NOT that it should be dissolved.[10]
: exaggeration - stretching the truth to make something seem more powerful or meaningful than it actually is. : Clinton merely set the stage for the Iran talks, while the deal itself was negotiated by her successor, John Kerry.[1]
: straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. : Pence said Putin was a "stronger" leader than Obama, NOT that Putin was a "better" leader than Obama.[11]
: straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. : Pence called Putin a "stronger leader," and Trump, "a leader, far more than our president," but NEITHER called Putin a "great leader."[11]
: half truth - a statement that is essentially true, but lacking critical information and presented as the whole truth. : Regarding the START Treaty, Kaine mentions reducing Russian stockpiles, without mentioning U.S. stockpiles will also be reduced as part of the agreement.[12]
: going negative - involves portraying the opponent’s criticism as inappropriate, indecent, or underhanded, rather than engaging with the substance of the criticism.
: the American people - (a form of bandwagon) promoting a position as having the overwhelming support of all Americans, while providing no evidence that it does.
: misleading claim - a statement with a few elements or kernel of truth, which can easily be proven deceptive or fundamentally untrue. : The $400 million "ransom payment" is money that was legally owed to Iran for their purchase of American military equipment in 1979 that was never delivered.[13]
: virtue words - using emotionally appealing words that align with the target audience's value system to elicit approval or support. : Words like “strength” and “strong” sound decisive and powerful, but without specifics they function only as rhetorical shorthand, substituting an aura of toughness for substantive policy detail. more...
: straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. : Pence said Putin was a "stronger" leader than Obama, NOT that Putin was a "better" leader than Obama.[11]
: half truth - a statement that is essentially true, but lacking critical information and presented as the whole truth. : Regarding the START Treaty, Kaine mentions reducing Russian stockpiles, without mentioning that U.S. stockpiles will be reduced too, as part of the agreement.[12]
: false claim - a statement that is directly contradicted by fact and can be easily proven untrue. : About 87% of Clinton Foundation money goes to charitable causes.[14]
: straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. : Clinton supports late-term abortions, IF the life or health of the mother is at risk.[15]
: straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. : Trump said some, but NOT all immigrating Mexicans are rapists. He also said "some, I assume, are good people."[16]
Number of techniques detected in the
1:32:53
video runtime:
PROPAGANDA TECHNIQUES
15 OCCURRENCES
adding qualifiers: common folk: fault as virtue: honor by association: slogan: straw man: virtue words: whataboutism: