: Click or tap on any technique - the definition will be displayed here. that appears in bold to show its definition.
: common folk - connecting with an audience by showing that you understand and share their everyday experiences and concerns. : Pence shares a narrative of his and his family's humble beginnings, highlighting his connection to everyday Americans.
: false claim - a statement that is directly contradicted by fact and can be easily proven untrue. : Clinton's foreign policy in Syria was actually more aggressive than Obama's.[1]
: exaggeration - stretching the truth to make something seem more powerful or meaningful than it actually is. : Clinton merely set the stage for the talks, while the deal itself was negotiated by her successor, John Kerry.[1]
: misleading claim - a statement with a few elements or kernel of truth, which can easily be proven deceptive or fundamentally untrue. : Clinton had little to do with renegotiating the status of forces agreement with Iraq.[2]
: half truth - a statement that is essentially true, but lacking critical information and presented as the whole truth. : Pence's mentions his positive economic data while in office, without mentioning that Kaine was in office during an economic downturn, while he was during an economic recovery.[3]
: slogan - a brief, striking phrase that people will remember, typically designed to evoke emotional appeals and reinforce a specific message or idea. : Do you want "a you're hired president in Hillary Clinton or a you're fired president in Donald Trump."
: straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. : Trump and Pence not wanting to raise the minimum wage is NOT a call for eliminating the minimum wage.[4]
: Pence highlights Kaine's repeated use of slogans.
: fault as virtue - presenting a weakness or undesirable trait as a strength, by focusing on any positive aspect of it. : Pence claims Trump's successful tax avoidance and bankruptcy filings prove he's a great businessman, since he didn't go out of business.
: misleading claim - a statement with a few elements or kernel of truth, which can easily be proven deceptive or fundamentally untrue. : Kaine cites a very old stance of Trump on Social Security, which Trump has contradicted consistently in all recent comments.[5]
: now is not the time - discouraging critical evaluation of tragic events that might give rise to political action, by characterizing it as political opportunism.
: honor by association - Defending or championing cultural sacred cows in order to transfer the respect, authority, and prestige associated with those symbols onto oneself. : Law enforcement.
: straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. : Clinton wanting to make it easier for many undocumented immigrants to obtain legal status, is NOT a policy of open borders.[6]
: going negative - characterizing criticism from an opponent as being underhanded, unfair, or indecent in some way.
: adding qualifiers - adding an extra word or phrase to a response, which makes it ultimately meaningless, but still leaves the desired impression. : Pence's denial that Trump said things "in the way [Kaine] said he said them," is not saying that Trump didn't say the things Kaine said he said.
: whataboutism - discrediting a criticism by accusing hypocrisy, in order to shift the focus away from oneself and onto others. : Kaine shifts the focus from an offensive thing Clinton said on the campaign trail to offensive things Trump said on the campaign trail.[7]
: slogan - a brief, striking phrase that people will remember, typically designed to evoke emotional appeals and reinforce a specific message or idea. : "Deportation nation."
: exaggeration - stretching the truth to make something seem more powerful or meaningful than it actually is. : The "16 million" figure includes not only 11 million undocumented, but also 4.5 million born to undocumented parents (which Trump hasn't stated he wants to deport).[8]
: exaggeration - stretching the truth to make something seem more powerful or meaningful than it actually is. : Trump has talked about deporting the entire undocumented population of 11 million, but has not proposed deporting the 4.5 million with birthright citizenship.[8]
: Kaine delivers more talking points - succinct, rehearsed statements designed to support persuasively one side taken on an issue. .
: baseless claim - a bold statement that is presented as accepted or established fact, with no discernable evidence to support the claim. : "It's absolutely inarguable" that America is less safe under Obama than it was under GW Bush.
: misleading claim - a statement with a few elements or kernel of truth, which can easily be proven deceptive or fundamentally untrue. : Clinton had little to do with the efforts to renegotiate the status of forces agreement with Iraq.[2]
: false claim - a statement that is directly contradicted by fact and can be easily proven untrue. : All those identified in the Paris attack are citizens of the EU (not Syrian refugees), with most of the attackers born in either Belgium or France.[9]
: straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. : Trump said NATO is "obsolete," NOT that it should be dissolved.[10]
: exaggeration - stretching the truth to make something seem more powerful or meaningful than it actually is. : Clinton merely set the stage for the Iran talks, while the deal itself was negotiated by her successor, John Kerry.[1]
: straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. : Pence said Putin was a "stronger" leader than Obama, NOT that Putin was a "better" leader than Obama.[11]
: proclaiming weakness - using the words "weak" or "weakness" to instill negative emotions when associated with an opponent or group.
: proclaiming weakness - using the words "weak" or "weakness" to instill negative emotions when associated with an opponent or group.
: straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. : Pence called Putin a "stronger leader," and Trump, "a leader, far more than our president," but NEITHER called Putin a "great leader."[11]
: half truth - a statement that is essentially true, but lacking critical information and presented as the whole truth. : Regarding the START Treaty, Kaine mentions reducing Russian stockpiles, without mentioning U.S. stockpiles will also be reduced as part of the agreement.[12]
: going negative - characterizing criticism from an opponent as being underhanded, unfair, or indecent in some way.
: the American people - promoting a position as having the overwhelming support of all Americans, while providing no evidence that it does.
: misleading claim - a statement with a few elements or kernel of truth, which can easily be proven deceptive or fundamentally untrue. : The $400 million "ransom payment" is money that was legally owed to Iran for their purchase of American military equipment in 1979 that was never delivered.[13]
: virtue words - using words that are attractive to the value system of the target audience. : strength
: straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. : Pence said Putin was a "stronger" leader than Obama, NOT that Putin was a "better" leader than Obama.[11]
: half truth - a statement that is essentially true, but lacking critical information and presented as the whole truth. : Regarding the START Treaty, Kaine mentions reducing Russian stockpiles, without mentioning that U.S. stockpiles will be reduced too, as part of the agreement.[12]
: false claim - a statement that is directly contradicted by fact and can be easily proven untrue. : About 87% of Clinton Foundation money goes to charitable causes.[14]
: straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. : Clinton supports late-term abortions, IF the life or health of the mother is at risk.[15]
: fault as virtue - presenting a weakness or undesirable trait as a strength, by focusing on any positive aspect of it. Pence suggests that Trump saying things he doesn't mean is a sign of his authenticity.
: straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. : Trump said some, but NOT all immigrating Mexicans are rapists. He also said "some, I assume, are good people."[16]
Total number of techniques detected over the 1:32:53 runtime of this video clip:
PROPAGANDA TECHNIQUES
9 OCCURRENCES
adding qualifiers: common folk: fault as virtue: honor by association: slogan: virtue words: whataboutism: