Full coverage of the first presidential debate of 2016, between Hillary Clinton and Donald Trump.

By Jon Wright Fay
10/12/2016 • 03:21 AM EST

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: Click or tap on any techniquesee definition - the definition will be displayed here.
that appears in bold to show its definition.
: slogansee definition - a brief, striking phrase that people will remember, which typically acts on emotional appeals.
: Trump's economic plan is "Trumped-up trickle-down."
: common folksee definition - establishing a connection with an audience based on being just like one of them and being able to empathize with their concerns.
: false claimsee definition - a statement that is directly contradicted by fact and can be easily proven untrue.
: After examining more than 100,000 confidential documents, the NY Times concluded that the "small loan" was actually $60.7 million.[1]
: half truthsee definition - a statement that is essentially true, but lacking critical information and presented as the whole truth.
: Trump mentions the 16% VAT tax paid by U.S. companies in Mexico, without mentioning that Mexican companies pay the same 16% VAT tax in Mexico.[2]
: norm of reciprocitysee definition - the principle of human nature that makes people feel obligated to give back, when they're given something, even if the something given wasn't asked for or wanted.
: By getting Clinton to follow his lead, he makes anything he says after seem more irrefutable.
: false claimsee definition - a statement that is directly contradicted by fact and can be easily proven untrue.
: Trump indeed tweeted, "The concept of global warming was created by and for the Chinese in order to make U.S. manufacturing non-competitive."
: loaded questionsee definition - presenting a question that has a presumption of guilt built into it.
: adding qualifierssee definition - adding an extra word or phrase to a response, which makes it ultimately meaningless, but still leaves the desired impression.
: Clinton saying she was against the TPP "once it was it was finally negotiated," is not saying she was against it before she started running for president.[3]
: glittering generalitiessee definition - vague words or phrases used to evoke positive emotional appeal, without presenting supporting information or reason.
: About "regulations on top of regulations" and him cutting regulations, and him cutting taxes big league and her raising taxes big league, end of story.
: labelingsee definition - pigeon-holing a person or group into a simple category and assigning names and/or beliefs to that category.
: Trump casts Clinton as a typical ineffective politician.
: red herringsee definition - throwing an irrelevant fact into an argument to divert attention from the real issue at hand.
: Trump brings up being under audit and releasing his public financial disclosure, which have nothing to do with why he hasn't released his tax returns.[5]
: false equivalencysee definition - implying that two things are essentially the same, when they only have anecdotal similarities.
: Between Trump's tax returns, which he can release whenever he chooses, and Clinton's emails, which she can't release because they no longer exist.
: false claimsee definition - a statement that is directly contradicted by fact and can be easily proven untrue.
: In the tax returns that anyone has seen from Trump, he has paid federal income tax for three out of five years from 1975 to 1979.[3]
: guilt by associationsee definition - using an opponent's links to another to assign the other's beliefs, misdeeds, or other unattractive qualities to the opponent.
: Trump uses Clinton's years as a politician to identify her with the failings of other politicians.
: false claimsee definition - a statement that is directly contradicted by fact and can be easily proven untrue.
: Trump filed for bankruptcy six (not four) times.[3]
: dog whistlesee definition - ambiguous messaging used to stoke racial fear and anxiety and/or to covertly signal allegiance to certain subgroups of an audience.
: Summoning "law and order" could be a way to stoke racial anxiety about crime in low-income communities and to signal support for cracking down on civil disobedience by people of color.[8]
: false claimsee definition - a statement that is directly contradicted by fact and can be easily proven untrue.
: While crime has continued to drop under the current mayor, there was a 5.7% rise in murders, since ending stop and frisk.[3]
: fault as virtuesee definition - technique where a weakness is presented as a strength, by focusing on any positive aspect of it.
: Trump claims his spreading the false rumor that Obama was born in Kenya was commendable since it forced Obama to disprove the false rumor.
: fault as virtuesee definition - technique where a weakness is presented as a strength, by focusing on any positive aspect of it.
: Trump claims his spreading the false rumor that Obama was born in Kenya was a service to Obama since it forced Obama to take action to clear himself of the false allegation.
: whataboutismsee definition - discrediting a criticism by accusing hypocrisy, in order to shift the focus away from oneself and onto others.
: Trump shifts the focus from him playing racial politics with Obama to Clinton playing racial politics with Obama.
: proof by anecdotesee definition - making a broad generalization, based on an individual story or stories that support that generalization.
: Trump suggests that he doesn't racially discriminate because at his Palm Beach club in Florida he says he doesn't racially discriminate.
: straw mansee definition - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it.
: While Trump did invite the Russians to find Clinton's 30,000 deleted emails, he did not invite them to hack into any Americans, other than Hillary Clinton.[10]
: misleading claimsee definition - a statement with a few elements or kernel of truth, which can easily be proven deceptive or fundamentally untrue.
: ICE, the federal agency, didn't endorse Trump, rather a union representing 5,000 federal immigration officers did.[11]
: misleading claimsee definition - a statement with a few elements or kernel of truth, which can easily be proven deceptive or fundamentally untrue.
: 73% is how much the U.S. spends on its own military, compared to other alliance countries. The U.S. actually pays about 22% of the NATO budget.[12]
: false claimsee definition - a statement that is directly contradicted by fact and can be easily proven untrue.
: Trump's public stance against the Iraq War did not occur until August 2004 (a year after the war started), before which he was either noncommittal or supported it.[13]
: exaggerationsee definition - stretching the truth to make something seem more powerful or meaningful than it actually is.
: Although Clinton played a major role, she wasn't solely responsible for imposing international sanctions against Iran.[14]
: innuendosee definition - implying something without actually saying it, which can't be refuted because it wasn't actually said.
: Clinton implies that Trump wouldn't honor mutual defense treaties, without actually saying it.
: innuendosee definition - implying something without actually saying it, which can't be refuted because it wasn't actually said.
: Clinton now implies Trump is a bully, without actually saying it.
: euphemismsee definition - replacing accurate language that may be offensive with language that is more palatable, to instill a positive association.
: The term "look" or "stamina" to mean the maleness.[15]
: the last wordsee definition - getting in the final words in an exchange to take advantage of the cognitive bias to remember best what is heard last.

Total number of techniques detected over the 1:38:58 runtime of this video clip:


References
1. "Trump's false claim he built his empire with a 'small loan' from his father". The Washington Post. Published: March 03, 2016.

2. "Here's What Donald Trump Got Wrong About Mexico's Taxes". Time. Published: October 02, 2016.

3. "FactChecking the First Debate". FactCheck.org. Published: September 27, 2016.

7. "Mortality from Homicide among Young Black Men: A New American Tragedy". The American Journal of Medicine. Published: January 17, 2013.

9. "Fraternal Order of Police union endorses Trump". The Washington Post. Published: September 16, 2016.

10. "Trump Invited the Russians to Hack Clinton. Were They Listening?". The New York Times. Published: July 13, 2018.

11. "Donald Trump says ICE endorsed him". Politifact. Published: October 09, 2016.

12. "Distorted NATO Funding Figure". FactCheck.org. Published: December 14, 2017.

13. "Was Trump Against the Iraq War from the Beginning?". Snopes.com. Published: September 27, 2016.

14. "Hillary Clinton says she helped usher Iran to the negotiating table". Politifact. Published: November 23, 2015.

15. "Donald Trump Says Hillary Clinton Doesn't Have 'a Presidential Look'". The New York Times. Published: September 06, 2016.