Full coverage of the 2020 Georgia U.S. Senate runoff debate between Kelly Loeffler and Raphael Warnock.

By Michael Gordon
12/30/2020 • 06:32 AM EST

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: Click or tap on any techniquesee definition - the definition will be displayed here.
that appears in bold to show its definition.
: common folksee definition - connecting with an audience by giving the impression that you understand and share their everyday struggles and concerns.
: By sharing his experience of growing up in public housing and being the first college graduate in a large family, Warnock connects his personal history to priorities affecting ordinary people. more...
: common folksee definition - connecting with an audience by giving the impression that you understand and share their everyday struggles and concerns.
: By contrasting his humble upbringings with his opponent's wealth, Warnock emphasizes his relatability and aligns himself with the struggles of everyday Americans. more...
: common folksee definition - connecting with an audience by giving the impression that you understand and share their everyday struggles and concerns.
: By sharing her first-hand experiences with hard work and financial struggles, Loeffler connects her personal history with the everyday struggles of rural and working-class Americans. more...
: labelingsee definition - reducing a target to a rigid, stereotypical identity through repeatedly assigning them to a one-dimensional category or type.
: Loeffler defines Warnock as a 'radical liberal,' assigning him a rigid, ideological identity tied to an extreme political agenda. more...
: ad hominemsee definition - attacking the character or motive of the person making an argument, rather than addressing the argument itself.
: Warnock dismisses Loeffler's critique of him—not by addressing the past public statements in question, but by attacking Loeffler's credibility and alleging her motives. more...
: labelingsee definition - reducing a target to a rigid, stereotypical identity through repeatedly assigning them to a one-dimensional category or type.
: Loeffler defines Warnock as a 'radical liberal' and an existential threat, pigeonholing him as an ideological outlier and threat to established norms and values. more...
: honor by associationsee definition - defending or championing cultural sacred cows to transfer the respect, authority, and prestige associated with those symbols onto oneself.
: Loeffler champions both law enforcement and the military, aligning herself with the bravery and sacrifice of these institutions and portraying her opponents as contrary to these ideals. more...
: loaded questionsee definition - presenting a question that has a presumption of guilt built into it.
: loaded questionsee definition - presenting a question that has a presumption of guilt built into it.
: labelingsee definition - reducing a target to a rigid, stereotypical identity through repeatedly assigning them to a one-dimensional category or type.
: Loeffler repeats the "radical liberal" label, using selected past statements that reinforce the image of Warnock as an extremist and threat to established norms and values. more...
: appeal to fearsee definition - inducing fear, anxiety, or uncertainty about an issue to shape how it is perceived or responded to.
: The statement raises fear by using loaded catchphrases like "defunding the police" and "open borders," which characterize the opposition as dangerous, while avoiding the complexity of the policies being discussed. more...
: labelingsee definition - reducing a target to a rigid, stereotypical identity through repeatedly assigning them to a one-dimensional category or type.
: Loeffler casts Warnock as both a "radical liberal" and a "rubber stamp," reducing him to nothing more than an extension of outside political interests. more...
: honor by associationsee definition - defending or championing cultural sacred cows to transfer the respect, authority, and prestige associated with those symbols onto oneself.
: Loeffler defends law enforcement and emphasizes the respect it deserves, aligning herself with this revered institution while implicitly portraying Warnock as disrespecting it. more...
: labelingsee definition - reducing a target to a rigid, stereotypical identity through repeatedly assigning them to a one-dimensional category or type.
: Loeffler repeats the "rubber stamp" label, reinforcing the image of Warnock as nothing more than an extension of outside political interests. more...
: common folksee definition - connecting with an audience by giving the impression that you understand and share their everyday struggles and concerns.
: By reiterating her modest upbringing and personal financial struggles, Loeffler counters the perception of elitism and aligns herself with working-class citizens. more...
: labelingsee definition - reducing a target to a rigid, stereotypical identity through repeatedly assigning them to a one-dimensional category or type.
: Loeffler repeats her prior labeling but also casts Warnock as "a socialist," further narrowing his identity to that of an ideological outlier and threat to free-market norms and values. more...
: slogansee definition - a brief, striking phrase designed to be memorable, evoke emotional appeal, and reinforce a specific message or idea.
: "She was appointed. The people of Georgia have been disappointed" employs rhyme and wordplay to turn a critique of the opponent's legitimacy into a punchy line that the audience can easily grasp and remember. more...
: labelingsee definition - reducing a target to a rigid, stereotypical identity through repeatedly assigning them to a one-dimensional category or type.
: Warnock collapses Loeffler into a category of "people like her," which he defines as self-interested, out of touch, elites who don't care about ordinary people. more...
: labelingsee definition - reducing a target to a rigid, stereotypical identity through repeatedly assigning them to a one-dimensional category or type.
: Loeffler links herself to the "American Dream" and Warnock to "socialism," placing each into opposing identity categories that define how they should be viewed. more...
: appeal to fearsee definition - inducing fear, anxiety, or uncertainty about an issue to shape how it is perceived or responded to.
: The statement raises fear by using loaded rhetoric like "socialism," "open borders," and "defunding the police," which characterize the opposition as dangerous, while avoiding the complexity of the policies being discussed. more...
: labelingsee definition - reducing a target to a rigid, stereotypical identity through repeatedly assigning them to a one-dimensional category or type.
: Loeffler defines Warnock as a "radical liberal" and an "agent of change," reducing him to a proxy for outside interests and threat to established norms and values. more...
: minimizationsee definition - portraying something you don't want to address as trivial or insignificant, to divert attention from it and onto matters deemed more important.
: Warnock trivializes clarifying his position on Supreme Court expansion, given what he presents as the public's greater concern for COVID-19 relief. more...
: minimizationsee definition - portraying something you don't want to address as trivial or insignificant, to divert attention from it and onto matters deemed more important.
: Warnock trivializes the significance of his position on the size of the Supreme Court, given what he portrays as the more urgent struggles of everyday people during the pandemic. more...
: honor by associationsee definition - defending or championing cultural sacred cows to transfer the respect, authority, and prestige associated with those symbols onto oneself.
: Loeffler defends the police, aligning herself with the honor and sacrifice of law enforcement while implicitly portraying Warnock as disrespecting and attacking the revered institution. more...
: appeal to pitysee definition - portraying oneself as a victim to elicit sympathy, deflect criticism, and foster a sense of shared vulnerability with the audience.
: Loeffler portrays herself as a victim of unjust political attacks, suggesting that accusations against her are a broader attack on every Georgian and the American dream itself. more...
: honor by associationsee definition - defending or championing cultural sacred cows to transfer the respect, authority, and prestige associated with those symbols onto oneself.
: Warnock invokes the sacred authority of Jesus by accusing his opponent of misrepresenting Him, aligning himself with the enduring moral authority of Christianity. more...
: labelingsee definition - reducing a target to a rigid, stereotypical identity through repeatedly assigning them to a one-dimensional category or type.
: Loeffler links herself to the "American Dream" and Warnock to "socialism," placing each into opposing identity categories that define how their candidacies should be perceived. more...
: labelingsee definition - reducing a target to a rigid, stereotypical identity through repeatedly assigning them to a one-dimensional category or type.
: Loeffler repeats the "agent of change" label using selected past statements that reinforce the image of Warnock as an extremist and threat to free-market norms and values. more...
: slogansee definition - a brief, striking phrase designed to be memorable, evoke emotional appeal, and reinforce a specific message or idea.
: "They have no vision, so they engage in division" employs rhyme to condense a nuanced critique into a tight, punchy package that the audience can instantly grasp and remember. more...

Number of techniques detected in the 56:16 video runtime:


References
1. "Ad Links Warnock to 'Defunding the Police'". FactCheck.org. Published: November 25, 2020.

2. "RNC fact check: First night speakers spin". Roll Call. Published: August 25, 2020.