labeling - pigeon-holing a person or group into a simple category and assigning names and/or beliefs to that category. (14 uses)

honor by association - defending or championing cultural sacred cows, which transfers the respect, authority, sanction, and prestige associated with those symbols to the defender. (8 uses)

fear-mongering - spreading exaggerated rumors or dire warnings of impending danger to arouse fear and undermine rational thinking about an issue. (4 uses)

guilt by association - using an opponent's links to another to assign the other's beliefs, misdeeds, or other unattractive qualities to the opponent. (3 uses)

misleading claim - a statement with a few elements or kernel of truth, which can easily be proven deceptive or fundamentally untrue. (3 uses)

common folk - establishing a connection with an audience based on being just like one of them and being able to empathize with their concerns. (2 uses)

straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. (2 uses)

loaded question - presenting a question that has a presumption of guilt built into it. (1 use)

half truth - a statement that is essentially true, but lacking critical information and presented as the whole truth. (1 use)

baseless claim - a bold statement that is presented as accepted or established fact, with no discernable evidence to support the claim. (1 use)

exaggeration - stretching the truth to make something seem more powerful or meaningful than it actually is. (1 use)