Propaganda Techniques

common folk - connecting with an audience by showing that you understand and share their everyday experiences and concerns.

Also called "plain folks," this technique aims to establish a bond with the audience by presenting oneself as relatable and empathetic to their struggles. By portraying oneself as an ordinary person, the speaker gains trust and likability, making their message more persuasive and credible.


04:53: common folksee definition - connecting with an audience by showing that you understand and share their everyday experiences and concerns.
: Kelly shares a narrative of him growing up poor, which he feels helps him relate to peoples' current financial struggles.

26:45: common folksee definition - connecting with an audience by showing that you understand and share their everyday experiences and concerns.
: Loeffler shares a narrative of her humble beginnings, which she feels helps her relate to those that may be struggling to get ahead.

11:06: common folksee definition - connecting with an audience by showing that you understand and share their everyday experiences and concerns.
: Clinton shares a narrative of her family's humble beginnings, which she feels makes her better able to relate to the needs of the middle class.

05:15: common folksee definition - connecting with an audience by showing that you understand and share their everyday experiences and concerns.
: Pence shares a narrative of his and his family's humble beginnings, highlighting his connection to everyday Americans.