This technique seeks to discredit an individual by associating them with someone or something else. By highlighting these connections, the speaker can transfer the negative perception, bias, and distrust an audience may already have for the other to the opponent, regardless of the opponent's actual behavior or beliefs.
- using an opponent's links to another person or group to assign the other's beliefs, misdeeds, or other unattractive traits to the opponent. - using an opponent's links to another person or group to assign the other's beliefs, misdeeds, or other unattractive traits to the opponent. - using an opponent's links to another person or group to assign the other's beliefs, misdeeds, or other unattractive traits to the opponent. - using an opponent's links to another person or group to assign the other's beliefs, misdeeds, or other unattractive traits to the opponent.Articles related to guilt by association
Anti-intellectualism vs. guilt by association: The story of two Brexit campaigns.
By: Katy Glynn
Published: August 04, 2020
