This technique shifts the focus from the validity of the argument to the personal attributes of the opponent. By doing so, it undermines the opponent's credibility without addressing the substance of their claims, often leading to a more emotionally charged and less rational discussion.
- attacking the character or motive of the person making an argument, rather than attacking the argument itself.
- attacking the character or motive of the person making an argument, rather than attacking the argument itself.
- attacking the character or motive of the person making an argument, rather than attacking the argument itself.
- attacking the character or motive of the person making an argument, rather than attacking the argument itself.
