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53:15 labeling - reducing a target to a rigid, stereotypical identity through repeatedly assigning them to a one-dimensional category or type.
: Loeffler links herself to the "American Dream" and Warnock to "socialism," placing each into opposing identity categories that define how their candidacies should be perceived.

1. Identify the technique being used:

guilt by association
adding qualifiers
appeal to tradition
labeling
red herring

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