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15:16 slogan - a brief, striking phrase designed to be memorable, evoke emotional appeal, and reinforce a specific message or idea.
: "Do you want a 'you're hired' president or a 'you're fired' president?" leverages a pop culture catchphrase to make it instantly recognizable, memorable, and emotionally resonant.

1. Identify the technique being used:

fault as virtue
appeal to pity
slogan
whataboutism
appeal to tradition

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