: Click or tap on any technique - the definition will be displayed here.
that appears in bold to show its definition.

: honor by association - defending or championing cultural sacred cows to transfer the respect, authority, and prestige associated with those symbols onto oneself.
: Walker acknowledges his Lord and Savior, aligning himself with the sacred authority and enduring respect of Christian values.

: common folk - connecting with an audience by giving the impression that you understand and share their everyday struggles and concerns.
: By emphasizing his large family, small-town roots, and core values, Walker aligns himself with the everyday struggles and aspirations of working-class Americans.

: common folk - connecting with an audience by giving the impression that you understand and share their everyday struggles and concerns.
: By referencing his modest upbringing in nearby housing projects and being one of 12 children, Warnock fosters relatability with those from similar backgrounds.

: false claim - a statement that is directly contradicted by fact and can be easily proven untrue.
: The U.S. wasn't energy independent before, including during the Trump era.^[1]

: passing the buck - shifting blame onto someone else for self-exoneration or to direct attention away from those really at fault.
: To big oil and pharma for the financial hardships Georgians are facing.

: straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it.
: Walker suggested that poor diet can contribute to insulin resistance, NOT that those taking insulin are responsible for its high cost.

: labeling - casting a person or group into a rigid, stereotypical identity and assigning names or attributes to that identity.
: Walker reduces Warnock to a blind partisan follower, loyal to outside interests, while portraying himself as the true representative of everyday Georgians.

: accuse of lying - reacting to undesirable truths simply with accusations of lies and lying.
: Walker simply calls the accusation a lie, without providing any evidence to the contrary or refuting any part of the accusation.^[2]

: passing the buck - shifting blame onto someone else for self-exoneration or to direct attention away from those really at fault.
: To the people of Georgia, for him continuing to claim he didn't pay for an abortion.

: false claim - a statement that is directly contradicted by fact and can be easily proven untrue.
: Walker has expressed support for a complete ban on abortion, with no exceptions.^[3]

: slogan - a brief, striking phrase designed to be memorable, evoke emotional appeal, and reinforce a specific message or idea.
: "Do you want a senator who wants to control your life or a senator who wants to save your life?" using parallel structure to create a stark contrast, making it emotionally compelling and easy to recall.

: projection - accusing an opponent of using the same underhanded tactics or committing the same misdeeds the accuser is guilty of.
: Walker accuses Warnock of promoting abortion, while he has also faced accusations of urging a woman to have an abortion.^[3]

: glittering generalities - vague, emotionally charged language that evokes strong feelings or associations, but offers few if any specifics.
: Calling for "the dignity of work, the dignity of workers, essential workers, essential wages, essential benefits, a livable wage, and getting to a good place" while lacking any specific policies that would ensure workers receive fair wages and benefits.

: baseless claim - a bold statement that is presented as accepted or established fact, with no discernable evidence to support the claim.
: A statement Warnock made in 2015 about police conduct in the Michael Brown shooting has hurt law enforcement morale and recruitment and empowered criminals.^[4]

: labeling - casting a person or group into a rigid, stereotypical identity and assigning names or attributes to that identity.
: Walker reduces Warnock to a proxy for national Democratic leadership, while portraying himself as a champion of everyday Georgians.

: ad hominem - attacking the character or motive of the person making an argument, rather than addressing the argument itself.
: Warnock dismisses the critique about eviction lawsuits—not by addressing the validity of the allegations, but by attacking Walker’s character and framing the critique as a desperate political attack.

: minimization - portraying something you don't want to address as trivial or insignificant, to divert attention from it and onto matters deemed more important.
: Warnock trivializes the details of the lawsuit with his ex-wife in light of his "amazing children," shifting focus away from his financial obligations at the heart of the lawsuit.

: fault as virtue - reframing a weakness or undesirable trait as a strength by highlighting any positive aspect of it.
: Walker suggests his history of domestic violence allegations— which could be seen as damaging and disqualifying— instead demonstrates his authenticity and perseverance.

: fault as virtue - reframing a weakness or undesirable trait as a strength by highlighting any positive aspect of it.
: Walker suggests his past mental health condition— which could raise concerns about his fitness for office— instead gives him a unique ability to relate to and advocate for those facing similar issues.

: false claim - a statement that is directly contradicted by fact and can be easily proven untrue.
: Not everybody with a job has health care.^[5]

: minimization - portraying something you don't want to address as trivial or insignificant, to divert attention from it and onto matters deemed more important.
: Warnock downplays the importance of considering who should run for president in 2024 in light of what he was hired to do, implying that giving it any thought would be a distraction from his job.

: guilt by association - discrediting an opponent by linking them with a person, group, or entity viewed negatively by the target audience.
: Walker invokes an 'allies' analogy not just to signal loyalty to Trump, but to tie Warnock to Biden’s Afghanistan withdrawal, despite Warnock playing no role in it.

: minimization - portraying something you don't want to address as trivial or insignificant, to divert attention from it and onto matters deemed more important.
: Walker diminishes the significance of investigations into election interference by Trump in light of other issues he believes are more pressing, reframing the investigations as an unnecessary distraction.

: honor by association - defending or championing cultural sacred cows to transfer the respect, authority, and prestige associated with those symbols onto oneself.
: Warnock cites biblical scripture to invoke divine guidance, aligning his message with the revered moral authority of Christian theology.