euphemism - replacing language that is accurate but may be offensive to your target audience with language that is more palatable or appealing.
: Using "a culture of life" rather than saying "banning abortion after six weeks of pregnancy."

euphemism - replacing language that is accurate but may be offensive to your target audience with language that is more palatable or appealing.
: Saying that he's going to "stand on the side of life" or "support the cause of life" rather than saying he "would sign a 6 week abortion ban federally."