red herring - throwing an irrelevant fact into an argument to divert attention from the real issue at hand. (4 uses)

false equivalency - implying that two things are essentially the same, when they only have anecdotal similarities. (3 uses)

euphemism - replacing language that is accurate but may be offensive to your target audience with language that is more palatable or appealing. (1 use)

straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. (1 use)

attacking the ratings - attacking a news organization's ratings, circulation, or popularity, while not refuting the substance of its criticism. (1 use)

accuse of lying - reacting to undesirable truths simply with accusations of lies and lying. (1 use)

minimization - characterizing something that you don't want to address as trivial or insignificant, in order to shift the focus away from it and onto "more important" things. (1 use)

whataboutism - discrediting a criticism by accusing hypocrisy, in order to shift the focus away from oneself and onto others. (1 use)

muddy the waters - bringing up irrelevant facts to confuse or complicate an issue, which may otherwise be relatively simple and easy to understand. (1 use)

demonizing the press - characterizing the press as the enemy, politically motivated, and dishonest. (1 use)