innuendo - implying something without actually saying it, which can't be refuted because it wasn't actually said. (1 use)

slogan - a brief, striking phrase that people will remember, which typically acts on emotional appeals. (1 use)

passing the buck - shifting blame onto someone else for self-exoneration or to direct attention away from those really at fault. (1 use)

false claim - a statement that is directly contradicted by fact and can be easily proven untrue. (1 use)