: Click or tap on any technique - the definition will be displayed here. that appears in bold to show its definition.
: slogan - a brief, striking phrase that people will remember, which typically acts on emotional appeals. : Trump's economic plan is "Trumped-up trickle-down."
: common folk - establishing a connection with an audience based on being just like one of them and being able to empathize with their concerns.
: false claim - a statement that is directly contradicted by fact and can be easily proven untrue. : After examining more than 100,000 confidential documents, the NY Times concluded that the "small loan" was actually $60.7 million.
: half truth - a statement that is essentially true, but lacking critical information and presented as the whole truth. : Trump mentions the 16% VAT tax paid by U.S. companies in Mexico, without mentioning that Mexican companies pay the same 16% VAT tax in Mexico.
: norm of reciprocity - the principle of human nature that makes people feel obligated to give back, when they're given something, even if the something given wasn't asked for or wanted. : By getting Clinton to follow his lead, he makes anything he says after seem more irrefutable.
: false claim - a statement that is directly contradicted by fact and can be easily proven untrue. : Trump indeed tweeted, "The concept of global warming was created by and for the Chinese in order to make U.S. manufacturing non-competitive."
: loaded question - presenting a question that has a presumption of guilt built into it.
: adding qualifiers - adding an extra word or phrase to a response, which makes it ultimately meaningless, but still leaves the desired impression. : Clinton saying she was against the TPP "once it was it was finally negotiated," is not saying she was against it before she started running for president.
: glittering generalities - vague words or phrases used to evoke positive emotional appeal, without presenting supporting information or reason. : About "regulations on top of regulations" and him cutting regulations, and him cutting taxes big league and her raising taxes big league, end of story.
: labeling - pigeon-holing a person or group into a simple category and assigning names and/or beliefs to that category. : Trump casts Clinton as a typical ineffective politician.
: red herring - throwing an irrelevant fact into an argument to divert attention from the real issue at hand. : Trump brings up being under audit and releasing his public financial disclosure, which have nothing to do with why he hasn't released his tax returns.
: false equivalency - implying that two things are essentially the same, when they only have anecdotal similarities. : Between Trump's tax returns, which he can release whenever he chooses, and Clinton's emails, which she can't release because they no longer exist.
: false claim - a statement that is directly contradicted by fact and can be easily proven untrue. : In the tax returns that anyone has seen from Trump, he has paid federal income tax for three out of five years from 1975 to 1979.
: guilt by association - using an opponent's links to another to assign the other's beliefs, misdeeds, or other unattractive qualities to the opponent. : Trump uses Clinton's years as a politician to identify her with the failings of other politicians.
: false claim - a statement that is directly contradicted by fact and can be easily proven untrue. : Trump filed for bankruptcy six (not four) times.
: dog whistle - ambiguous messaging used to stoke racial fear and anxiety and/or to covertly signal allegiance to certain subgroups of an audience. : Summoning "law and order" could be a way to stoke racial anxiety about crime in low-income communities and to signal support for cracking down on civil disobedience by people of color.
: false claim - a statement that is directly contradicted by fact and can be easily proven untrue. : While crime has continued to drop under the current mayor, there was a 5.7% rise in murders, since ending stop and frisk.
: fault as virtue - technique where a weakness is presented as a strength, by focusing on any positive aspect of it. : Trump claims his spreading the false rumor that Obama was born in Kenya was commendable since it forced Obama to disprove the false rumor.
: fault as virtue - technique where a weakness is presented as a strength, by focusing on any positive aspect of it. : Trump claims his spreading the false rumor that Obama was born in Kenya was a service to Obama since it forced Obama to take action to clear himself of the false allegation.
: whataboutism - discrediting a criticism by accusing hypocrisy, in order to shift the focus away from oneself and onto others. : Trump shifts the focus from him playing racial politics with Obama to Clinton playing racial politics with Obama.
: proof by anecdote - making a broad generalization, based on an individual story or stories that support that generalization. : Trump suggests that he doesn't racially discriminate because at his Palm Beach club in Florida he says he doesn't racially discriminate.
: straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. : While Trump did invite the Russians to find Clinton's 30,000 deleted emails, he did not invite them to hack into any Americans, other than Hillary Clinton.
: misleading claim - a statement with a few elements or kernel of truth, which can easily be proven deceptive or fundamentally untrue. : ICE, the federal agency, didn't endorse Trump, rather a union representing 5,000 federal immigration officers did.
: misleading claim - a statement with a few elements or kernel of truth, which can easily be proven deceptive or fundamentally untrue. : 73% is how much the U.S. spends on its own military, compared to other alliance countries. The U.S. actually pays about 22% of the NATO budget.
: false claim - a statement that is directly contradicted by fact and can be easily proven untrue. : Trump's public stance against the Iraq War did not occur until August 2004 (a year after the war started), before which he was either noncommittal or supported it.
: exaggeration - stretching the truth to make something seem more powerful or meaningful than it actually is. : Although Clinton played a major role, she wasn't solely responsible for imposing international sanctions against Iran.
: innuendo - implying something without actually saying it, which can't be refuted because it wasn't actually said. : Clinton implies that Trump wouldn't honor mutual defense treaties, without actually saying it.
: innuendo - implying something without actually saying it, which can't be refuted because it wasn't actually said. : Clinton now implies Trump is a bully, without actually saying it.
: euphemism - replacing accurate language that may be offensive with language that is more palatable, to instill a positive association. : The term "look" or "stamina" to mean the maleness.
: the last word - getting in the final words in an exchange to take advantage of the cognitive bias to remember best what is heard last.
Total number of techniques detected over the 1:38:58 runtime of this video clip:
adding qualifiers: common folk: dog whistle: euphemism: false equivalency: fault as virtue: glittering generalities: guilt by association: labeling: proof by anecdote: red herring: slogan: whataboutism: