: Click or tap on any technique - the definition will be displayed here. that appears in bold to show its definition.
: slogan - a brief, striking phrase that people will remember, which typically acts on emotional appeals. : Trump's economic plan is "Trumped-up trickle-down."
: common folk - establishing a connection with an audience based on being just like one of them and being able to empathize with their concerns.
: false claim - a statement that is directly contradicted by fact and can be easily proven untrue. : After examining more than 100,000 confidential documents, the NY Times concluded that the "small loan" was actually $60.7 million.[1]
: half truth - a statement that is essentially true, but lacking critical information and presented as the whole truth. : Trump mentions the 16% VAT tax paid by U.S. companies in Mexico, without mentioning that Mexican companies pay the same 16% VAT tax in Mexico.[2]
: norm of reciprocity - the principle of human nature that makes people feel obligated to give back, when they're given something, even if the something given wasn't asked for or wanted. : By getting Clinton to follow his lead, he makes anything he says after seem more irrefutable.
: false claim - a statement that is directly contradicted by fact and can be easily proven untrue. : Trump indeed tweeted, "The concept of global warming was created by and for the Chinese in order to make U.S. manufacturing non-competitive."
: loaded question - presenting a question that has a presumption of guilt built into it.
: adding qualifiers - adding an extra word or phrase to a response, which makes it ultimately meaningless, but still leaves the desired impression. : Clinton saying she was against the TPP "once it was finally negotiated," is not saying she was against it before she started running for president.[3]
: glittering generalities - vague words or phrases used to evoke positive emotional appeal, without presenting supporting information or reason. : About Clinton driving business out of the U.S. by increasing regulations on top of regulations and Trump cutting regulations, and him cutting taxes big league and her raising taxes big league, end of story.
: labeling - pigeon-holing a person or group into a simple category and assigning names and/or beliefs to that category. : Trump casts Clinton as a typical ineffective politician.
: red herring - throwing an irrelevant fact into an argument to divert attention from the real issue at hand. : Trump brings up being under audit and releasing his public financial disclosure, which have nothing to do with why he hasn't released his tax returns.[5]
: false equivalency - implying that two things are essentially the same, when they only have anecdotal similarities. : Between Trump's tax returns, which he can release whenever he chooses, and Clinton's emails, which she can't release because they no longer exist.
: false claim - a statement that is directly contradicted by fact and can be easily proven untrue. : In the tax returns that anyone has seen from Trump, he has paid federal income tax for three out of five years from 1975 to 1979.[3]
: guilt by association - using an opponent's links to another to assign the other's beliefs, misdeeds, or other unattractive qualities to the opponent. : Trump uses Clinton's years as a politician to identify her with the failings of other politicians.
: false claim - a statement that is directly contradicted by fact and can be easily proven untrue. : Trump filed for bankruptcy six (not four) times.[3]
: dog whistle - ambiguous messaging used to stoke racial fear and anxiety and/or to covertly signal allegiance to certain subgroups of an audience. : Summoning "law and order" could be a way to stoke racial anxiety about crime in low-income communities and to signal support for cracking down on civil disobedience by people of color.[8]
: false claim - a statement that is directly contradicted by fact and can be easily proven untrue. : While crime has continued to drop under the current mayor, there was a 5.7% rise in murders, since ending stop and frisk.[3]
: fault as virtue - technique where a weakness is presented as a strength, by focusing on any positive aspect of it. : Trump claims his spreading the false rumor that Obama was born in Kenya was commendable since it forced Obama to disprove the false rumor.
: fault as virtue - technique where a weakness is presented as a strength, by focusing on any positive aspect of it. : Trump claims his spreading the false rumor that Obama was born in Kenya was a service to Obama since it forced Obama to take action to clear himself of the false allegation.
: whataboutism - discrediting a criticism by accusing hypocrisy, in order to shift the focus away from oneself and onto others. : Trump shifts the focus from him playing racial politics with Obama to Clinton playing racial politics with Obama.
: proof by anecdote - making a broad generalization, based on an individual story or stories that support that generalization. : Trump suggests that he doesn't racially discriminate because at his Palm Beach club in Florida he says he doesn't racially discriminate.
: straw man - misrepresenting an opponent's position or argument to make it easier to attack, usually by exaggerating, distorting, or just completely fabricating it. : Trump invited the Russians to find Clinton's 30,000 deleted emails, NOT to hack into random Americans.[10]
: misleading claim - a statement with a few elements or kernel of truth, which can easily be proven deceptive or fundamentally untrue. : ICE, the federal agency, didn't endorse Trump, rather a union representing 5,000 federal immigration officers did.[11]
: misleading claim - a statement with a few elements or kernel of truth, which can easily be proven deceptive or fundamentally untrue. : 73% is how much the U.S. spends on its own military, compared to other alliance countries. The U.S. actually pays about 22% of the NATO budget.[12]
: false claim - a statement that is directly contradicted by fact and can be easily proven untrue. : Trump's public stance against the Iraq War did not occur until August 2004 (a year after the war started), before which he was either noncommittal or supported it.[13]
: exaggeration - stretching the truth to make something seem more powerful or meaningful than it actually is. : Although Clinton played a major role, she wasn't solely responsible for imposing international sanctions against Iran.[14]
: innuendo - implying something without actually saying it, which can't be refuted because it wasn't actually said. : Clinton implies that Trump wouldn't honor mutual defense treaties, without actually saying it.
: innuendo - implying something without actually saying it, which can't be refuted because it wasn't actually said. : Clinton now implies Trump is a bully, without actually saying it.
: euphemism - replacing language that is accurate but may be offensive to your target audience with language that is more palatable or appealing. : Saying "she doesn't have the look or the stamina" rather than saying "she's not male." [15]
: the last word - getting in the final words in an exchange to take advantage of the cognitive bias to remember best what is heard last.
Total number of techniques detected over the 1:38:58 runtime of this video clip:
PROPAGANDA TECHNIQUES
14 OCCURRENCES
adding qualifiers: common folk: dog whistle: euphemism: false equivalency: fault as virtue: glittering generalities: guilt by association: labeling: proof by anecdote: red herring: slogan: whataboutism: